Email Marketing Campaigns

Email marketing campaigns allow you to send automated marketing emails to customers who have abandoned their carts without making a purchase. The automated emails can offer priority codes to customers offering them a discount if they complete their purchase, and can also contain links directly back to the customer's existing cart. To set up an email marketing campaign, follows these steps:

Create any priority codes that will be used with the campaign. If you want to limit the priority code so that it can only be used with a campaign, be sure to check the "Email Campaign Only" checkbox when setting up the priority code. See Priority Discount Codes for more information.
Create the mailing(s) for the campaign. A campaign can have up to two mailings sent. See Creating Custom Mailings for more information on creating these mailings.
From the menu, select Store / Cart Options then click the Edit button.
At the bottom of the page are the fields for configuring the campaigns.
- Check the "Email Campaign Enabled" checkbox to enable the campaign. When this is checked, an automated process will begin automatically sending out campaign emails daily.
- Set up the first mailing by setting the "Campaign 1 Look Back Days" field to the number of days since a cart is abandoned that the first email should be sent, and then choosing the mailing from the "Campaign 1 Mailing" drop down.
- If using a second mailing, set it up by setting the "Campaign 2 Look Back Days" field to the number of days after the first mailing is sent that the second email is sent, and then choosing the mailing from the "Campaign 2 Mailing" drop down. If you are not using a second mailing, leave the "Campaign 2 Mailing" drop down set to "None".